Typical Dealership Conversion Challenge #2

Customers in my own backyard are buying elsewhere

The latest pump in/pump out report hits your desk

An instant check-up from the neck-up – am I gaining or losing market share?

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Customers in your backyard are buying elsewhere.

Stats always showed that people always shopped within 20 miles of home. That’s no longer true.

Why did so many local customers buy elsewhere?

Are local customers just not seeing my offers and specials?

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Sales might be good now but we are losing market share…

What can I do to keep my local customers from shopping outside of my market?

Customers WILL buy local – when enticed and engaged to stay local