Typical Dealership Conversion Challenge #3
I want to sell more cars outside of my Market Area
Customers outside your market area are on your website…
A dive into Google Analytics reveals that longer distance customers are interested in your dealership.
they are looking at inventory and specials,
SRP, VDP, website specials – engagement is definitely happening.
yet they don’t call the store or submit a lead…
What will it take for customers to drive just a little further to us?
one sales opportunity after another, down the drain.
While your competitors sell them a vehicle.
Shoppers outside of your market area can’t resist taking action when the
offers they see on your website are specific to them and their location.